Paid acquisition that doesn't stop at the ad account.
I manage your paid channels and build the system around them: offer, messaging, pages and unit economics, one piece at a time, so growth stops depending on a good month in the ad account.
13 years in paid acquisition · Strategy for 230+ accounts · Google, Meta and LinkedIn
- CPG
- Ecom
- B2B SaaS
- Ecom
- B2B SaaS
- Ecom
An ad account is only as good as the system around it.
The ad account matters, and I'll manage yours closely. Structure, bidding, creative testing and budget all need someone paying attention every week.
But the account is one part of a system. The biggest gains are often sitting next to it:
- A new ad that hits what your customers are experiencing
- A landing page that finally unlocks trust
- Acquisition margins that finally fit your business model
One engagement, two parts.
The floor: paid media management. I run your Google, Meta and LinkedIn accounts: strategy, structure, testing, budgets and forecasting. This part is always on.
The levers: one focus area at a time. Alongside the ads, we work on a focus area with the biggest potential for an unlock.
Scoped to your account and needs. Engagements start at $4,500 a month and scale with spend, channels and scope.
Book a scoping callThe same four steps, every engagement.
- 1
Diagnose. A full read of your account, messaging, offer and business economics.
- 2
Prioritize. We rank what's holding growth back and pick one thing.
- 3
Fix. I work on it with you, alongside the ads, until it holds.
- 4
Repeat. Then we move to the next one.
The ads run the whole time. The system gets built around them.
Recent wins
- Ecom
+29% contribution margin in 60 days
Sent Google traffic to the Amazon listing and reset the Meta target to count the Amazon halo.
Women's supplement brand
- B2B
+44% SQLs and +82% lead acceptance rate
Rebuilt Google Ads around accepted leads and moved clicks from content downloads to product pages.
Enterprise security SaaS company
- B2B
+200% leads and -64% cost per lead
Narrowed 22 services to 3, with Meta ads and a landing page for each buyer.
High-ticket B2B service company
Agencies are built for volume. Polder Growth is built for depth.
A good agency gives you a team, a process and account managers who keep a lot of clients moving. That works well for plenty of companies. What it usually can't give you is one experienced person who stays close to your numbers and is free to work outside the ad account.
- You talk to the person making the calls. I set the strategy and stay in your accounts. When others help build or execute, they work to my direction, and you still talk to me.
- The goal is the business, not a ROAS target. A lot of accounts are run to a standard playbook and a single number. I work from the bigger picture: margins, repeat purchases, pipeline, and what the spend is actually doing for the company.
- "Out of scope" doesn't come up much. If the landing page is the problem, we work on the landing page.
- You get my real opinion. That includes when something isn't working and it was my idea.
Who it's for, and who it isn't
A good fit if:
- You spend $30k or more a month on paid
- You're past the early stage and want paid run by someone who understands the whole business
- You sell online, or you generate leads for a B2B product or service
- You'll share the real numbers: margins, repeat purchase data, pipeline. Under NDA, of course.
- You want a straight answer more than a comfortable one
Probably not a fit if:
- You're still finding your first channel
- You spend under $20k a month. I'd cost too much of your budget to be worth it yet.
- You need someone to execute a plan that's already fixed
- You need mass creative production or CRM implementation done for you. I'll direct both, but I don't build them.
- You'd rather not open the books. A login and a folder of creative isn't enough for me to help.
Happy with your team, but want an outside view?
The Second Opinion Report is a two to three week independent review of your paid acquisition and everything around it. You get a written roadmap ranked by impact. Take it to your in-house team or your agency.
See what's in the reportSecond Opinion Report
- 2 to 3 weeks
- Written roadmap + walkthrough
- $3,500 flat
Travis Rice
Hey, I'm Travis.
I've worked in paid acquisition for 13 years. I led client strategy for a top agency, and worked in AI content and personalized automation.
I also built my own solo ecommerce brand to seven figures with my own money. That's where I learned that a healthy-looking ROAS and a healthy business are two different things, and it changed how I look at every account since.
I'm American and I live in the Netherlands, which is where the name comes from. A polder is land the Dutch reclaimed from the sea. The part people miss is that it stays dry because of a fairly unglamorous system of dikes and pumps that someone keeps running. That's how I think about growth: doing fewer heroics, and more things that hold over time.
"We've been working with Travis for months now and we're OBSESSED."
Questions people ask first.
Polder Growth only works with a handful of clients at a time.
The scoping call is free and takes about 30 minutes. Tell me a bit about your business first, and if it looks like a fit you'll get my calendar straight away.